The process of engagement begins with the USER, not the content

A new “digital engagement model” is introduced with evidence-based strategies for producing content that engages different types of users with different interests.

This session targets any producer of content with the introduction of a new digital engagement model. The “bottom-up” model begins not with your content but with a user about to be exposed to your content. Considerations of users’ cognitive and behavioral characteristics and needs PRIOR to the production of content guide new ways to present content if you wish to simultaneously engage scanners, seekers, and readers with different types of interests.

Suggested Speaker(s)

  • Ronald Yaros (@ryaros)
    Associate Professor of Audience Engagement, Philip Merrill College of Journalism, University of Maryland