ONA24 Sponsorship + Support Opportunities

ONA24 will be hosted in Atlanta on Sept. 18-21, 2024. Decorative series of purple circle frame a crowd shot of ONA23 attendees clapping. In the lower right corner of the purple circles is a small lavender circle with the words 25th Anniversary written in the middle.This annual event sits at the intersection of tech and media, convening digital innovators and newsroom leaders to advance journalism.

ONA’s annual conference attendees are a diverse professional community, including audience and analytics experts; news product, strategy and business executives and entrepreneurs; and editors, reporters and broadcasters.

Attendees come to ONA for essential conversations about and hands-on training with emerging technology, interactive learning and problem-solving, high-level summits and focused career development workshops. Attendees leave with actionable insights and invaluable connections to drive journalism forward.

ONA24 offers many opportunities to connect with a diverse group of attendees that includes funders, executives, technologists and journalism innovators:

  • Access to attendee profiles and the ability to connect with attendees through the conference app and in-person
  • Being a part of the essential conversations, learning and solutions
  • Contributing to the agenda through programming and events
  • Clear, focused networking times and options

“We're thrilled with the exposure and connections we made, and happy to support ONA.” — ONA23 Sponsor

The Online News Association relies on proceeds from the conference to carry out our mission to inspire and support innovation and excellence in journalism. It’s the primary fundraiser that allows us to provide accessible learning, training and networking opportunities year-round.

Ready to have a conversation? Email Hanaa Rifaey, Head of Strategic Partnerships, at hanaa@journalists.org.

General Overview

  • 80%+ employed in the journalism space (10% in related technology/tools; 12% academic)
    • 46% leadership and strategy
    • 42% audience engagement + social
    • 42% reporting, editing and producing
    • 24% product development + project management

→ 18% reported being the primary decision maker in purchasing decisions, and 64% reported having high or medium influence

→ 31% were in senior management positions (Director, Executive, C-Suite)

  • 9% based outside of the U.S
  • 85% visited exhibit areas and lounge spaces

*Data based on ONA23 attendees

Newsrooms Represented

  • Digital Only: 28%
  • Magazine: 5%
  • Multiplatform: 27%
  • Newspaper: 14%
  • Podcast: 7%
  • Radio: 6%
  • Television: 8%
  • Video: 8%
  • Wire Service: 3%

Top 10 types of exhibitors/sponsors attendees requested for future events*

  • Training
  • Newsletter platforms and tools
  • Workflow platforms and tools
  • Social media platforms
  • Content distribution platforms

*Data based on ONA23 attendees

  • Content management systems
  • Audio, video, and/or immersive storytelling production tools and equipment
  • Data tools
  • Journalism schools and fellowship opportunities
  • Personal safety and privacy tools

Unless otherwise noted, additional benefits for all packages include:

  • 10’x10’ standard exhibiting space (including back and side rail drape, booth ID, 6’ skirted table, 2 chairs and 1 wastebasket) in Regency Ballroom, the main exhibit and Midway area on the Ballroom Level of the Hyatt Regency Atlanta, with shared electric access
  • Full conference passes (number of passes vary by package)
  • Tiered-level placement featuring Sponsor branding and information on ONA24 website
  • Tiered level logo/name placement in conference email newsletters (opt-in audience ~15,000, with an average 72% open rate during the week of the conference)
  • Virtual booth on ONA24 event platform website and app
  • Rotating digital ad on ONA24 website
  • Logo/name listed on ONA24 sponsor physical signage and virtual promotion
  • Sponsor logo projected on the opening screen of all ONA24 general sessions
  • ONA Industry Directory Listing (one year past current expiration date)
  • Eligibility to apply for Midway Programming (deadline was May 16, 2024)

Notes:

  • ONA will share several updated attendee lists in advance of the meeting with confirmed sponsors and exhibitors. This information does not include email addresses or phone numbers.
  • ONA will ask for permission to share attendee information for all RSVP-only events.
  • ONA cannot target individual attendees as part of attendee outreach related to any sponsor packages, including RSVP-only events.
  • Limited sponsor/exhibitor storage is available at the Hyatt Regency Atlanta on a first-come, first-served basis.
  • Discounted conference passes, designed for staff needed in exhibiting spaces, are available for $275/each. Limit 2 per sponsor group. All staff in the exhibiting space must have an ONA24 pass.
  • The option to provide coffee to ONA24 attendees in exhibiting spaces (either as a beverage through the hotel’s f&b or by giving a gift card to a coffee shop) is limited exclusively to the ONA24 official coffee sponsor. This restriction does not apply to private sponsor lounges in assigned rooms outside of the common networking areas.

Signature Packages

Presenting Sponsors: Microsoft, Google News Initiative, YouTube, Canva

Presenting Sponsors of ONA24 will be highlighted for their support in multipleThree separate pictures in a grid, with two pictures on top and one on the bottom. In the upper left is a picture of two women standing closely together and smiling at the ONA23 Welcome Reception. In the upper right is a group of four people standing closely together and smiling at the ONA23 Welcome Reception. The bottom picture is a crowd shot taken at the ONA23 reception. ways:

Presenting Sponsors will co-host the ONA24 Welcome Event at the Hyatt Regency Atlanta on Wednesday, Sept. 18 for all 2,000 (projected) attendees. This premium sponsorship includes all branding and promotion related to the event, as well as the opportunity to address attendees. Appetizers and beverages, and space for sponsor on-site branding, activations and brief remarks are included; additional handouts/giveaways are at the sponsor’s discretion.

Presenting Sponsors have the option to conduct up to two 60-min. sponsored sessions on Thursday and Friday of the conference. These premium sessions would be held live at the Hyatt Regency Atlanta. ONA will actively work with the sponsor to ensure a quality experience for the sponsor, speakers and attendees. Each session will be promoted as an official event across ONA’s channels with sponsor branding. Deadline to confirm this benefit is May 1, 2024.

Additional benefits for this package include:

  • Private lounge space in the Hyatt Regency Atlanta OR a premium lounge space in the Centennial or Grand Ballroom Foyers (Wed.-Fri.). Sponsor is responsible for specialty furniture, A/V and/or F&B; ONA will provide a list of vendors. Basic electric access is included.
  • 10 full conference passes
  • Top-level placement on ONA24’s online platform, featuring Sponsor branding and information, and the ability to communicate directly with attendees.Top-level logo placement in conference email newsletters (opt-in audience ~15,000 )
  • 2 pre-ONA24 dedicated newsletter ads
  • Dedicated physical signage at Welcome Event, as well as logo/name listed on ONA24 sponsor physical signage and virtual promotion
  • Logo listed on all Welcome Event virtual announcements

Online Journalism Awards Luncheon & Ceremony Sponsor: $30,000

Put your organization front and center during the networking event and ceremony Three separate pictures in a grid, with two pictures on top and one on the bottom. In the upper left are Jean Friedman-Rudovsky and Cassie Haynes accepting the 2023 Impact Award at the OJAs. In the upper left is Chad Blair triumphantly holding up the OJA trophy for 2023 General Excellence in Online Journalism, Small Newsroom. The bottom picture is of a crowd shot of attendees seated and smiling during the 2023 OJA Ceremony. highlighting digital journalism’s preeminent awards — the Online Journalism Awards. You will have the opportunity for brief remarks (in-person or pre-recorded) during the in-person ceremony on Friday, Sept. 20.

Sponsor branding will be included in onsite signage and promotions related to the event, including on the ONA24 and OJA websites, in the conference newsletter (opt-in audience ~15,000) and in direct email invitations, as well as social posts. A plated lunch for ticketed attendees is also included as part of this in-person event.

Additional benefits include:

  • Private meeting room in the Hyatt Regency Atlanta OR a premium lounge space in the Centennial or Grand Ballroom Foyers (Wed.-Fri.). Sponsor is responsible for specialty furniture, A/V and/or F&B; ONA will provide a list of vendors. Basic electric access is included.
  • Reserved OJA table with tickets for 10 guests
  • 7 full conference passes

Support the 2024 HBCU Digital Fellowship Program

Given the significance of ONA24’s host city of Atlanta to the history of HBCUs, Four 2023 HBCU Digital Fellows stand and smile at ONA23.the fellowship program is being expanded in 2024, providing more students from Historically Black Colleges and Universities mentorship and hands-on training. The fellowship centers on a highly engaged conference experience for students, focusing on the evolving nature of online journalism. Fellows produce multimedia packages for the conference and are immersed in intensive digital journalism training from industry leaders and participate in networking.

Support for this program includes branding as part of the official announcement, news, selection process, all-digital presence and on-site newsroom branding. Opportunity to directly connect with the selected participants is also included. Sponsor will also be branded as Patron or Supporter on the ONA website fellowship page.

Patron: $25,000

Patron benefits include:

  • Private meeting room in the Hyatt Regency Atlanta OR a premium lounge space in the Centennial or Grand Ballroom Foyers (Wed.-Fri.). Sponsor is responsible for specialty furniture, A/V and/or F&B; ONA will provide a list of vendors. Basic electric access is included.
  • 7 full conference passes.

Supporter: $15,000

Supporter benefits include:

  • 4 full conference passes
  • 10’x10′ exhibit space

Programming, Meals + Reception Opportunities

Custom Training Workshops – Wednesday, Sept. 18 and Saturday, Sept. 21: Pricing varies

ONA’s annual conference is an opportunity to gather your existing clients or a new audience for deeper training or information-sharing. For groups seeking to host a sponsored session or workshop for this purpose, the first and last days of ONA24 (Wednesday, Sept. 18 and Saturday, Sept. 21) will be structured to host RSVP-only (or recommended) sessions catering to specific audiences. Space for up to 300 guests, with an option for interactivity in an adjoining space, is available.

Contact Hanaa Rifaey, Head of Strategic Partnerships, at hanaa@journalists.org to discuss your ideas and goals. Pricing and benefits for the custom training workshops vary based on timing and size; standard conference A/V is included for all workshop options. The deadline to confirm a custom training workshop is May 1, 2024.

Standard Sponsored Sessions – Thursday, Sept. 19 and Friday, Sept. 20: Sold Out

Sponsor will conduct one 60-minute sponsored session to introduce new skills, tools and concepts to the ONA24 audience. The deadline to confirm a standard sponsored session is May 15, 2024.

Additional benefits include:

  • 4 full conference passes

Two speakers sit on stools facing each other on a stage in front of an crowded ONA23 audience, with a large projector screen to the left of the speakers. To the right of the photograph is a quotation from an ONA23 sponsor, "The connectivity is king. The sessions are great and the audience is HIGHLY engaged."

For all Sponsored Workshops and Sponsored Sessions:

ONA will actively work with Sponsor to ensure a quality experience for Sponsor, speakers and attendees. Standard conference A/V is included for all sponsored session options. ONA will promote the workshop or session as an official event on the ONA24 website and app schedule and across our channels with Sponsor branding. The description submitted for the agenda must match session content, and a pre-event meeting with ONA is required to discuss content at least 6 weeks prior to the event.

ONA conference attendees view sponsored programming equally alongside all other high-caliber programming at the annual meeting. These sessions must be designed to be educational — not advertorial — and sponsors are required to craft descriptions for the official ONA24 agenda that accurately reflect the intent and outcome for each session.

Diversity Reception: $25,000

A grid of three pictures. On the top is a hand drawn banner that reads, "How do we advance journalism for all?" The middle picture is of four Black women sitting at a table talking with each other at ONA23. The picture on the bottom is of Versha Sharma interviewing Nikole Hannah-Jones as they sit in chairs on stage during an ONA23 Featured Session.Address this group of diverse conference-goers during this hour-long appetizer and ticketed bar networking event at the Hyatt Regency Atlanta.

This package includes 200 drink tickets. Sponsor also receives branding on the official schedule, digital invitation and all promotion of the event.

Additional benefits include:

  • Private meeting room in the Hyatt Regency Atlanta OR a premium lounge space in the Centennial or Grand Ballroom Foyers (Wed.-Fri.). Sponsor is responsible for specialty furniture, A/V and/or F&B; ONA will provide a list of vendors. Basic electric access is included.
  • 5 full conference passes

Diversity Mentorship Breakfast: $13,500

Address a group of 50 diverse conference-goers during this hour-long, invitation-only breakfast event and private networking event on Friday morning, Sept. 20. Sponsor also receives branding on the digital invitation to apply and all official event promotions. Breakfast for 50 guests and up to 5 staffers is included in the sponsorship for a total of 55 seats. Sponsor is responsible for the application process. Additional signage or giveaways are at the discretion of the Sponsor.

Options are available to host a larger group for the Diversity Breakfast at an additional cost.

Additional benefits include:

  • 3 full conference passes.

WLA Reception: $25,000

Host a targeted networking reception for up to 150 senior-level women in mediaA grid of two photographs, one on the top and the other on the bottom. On the top is a crowd shot of attendees at the ONA23 Women's Leadership Accelerator Reception next to a large series of television monitors that feature the promotional sign for the reception, including the logo for the reception's host, American Press Institute. On the bottom are the 26 members of the 2023 Women's Leadership Accelerator cohort smiling and posing for a group picture at ONA23 while also supporting ONA’s most impactful leadership program, the Women’s Leadership Accelerator, in its tenth year. This event invites the 2024 Women’s Leadership Accelerator cohort, mentors, speakers and ONA24 attendees who have also participated in other women in leadership programs.

Sponsorship benefits include year-round inclusion in all WLA program promotion, dedicated event branding on invitations and signage, and the ability to provide information and swag as well as brief remarks to reception attendees. Additionally, this event provides a chance to connect with the 2024 cohort members attending ONA24 directly. Reception space at the Hyatt Regency Atlanta, passed appetizers and drink tickets for 155 are included.

Additional benefits include:

  • Private meeting room in the Hyatt Regency Atlanta OR a premium lounge space in the Centennial or Grand Ballroom Foyers (Wed.-Fri.). Sponsor is responsible for specialty furniture, A/V and/or F&B; ONA will provide a list of vendors. Basic electric access is included.
  • 5 full conference passes

Celebrate Atlanta Event: Sponsored by The Atlanta Journal-Constitution

Welcome conference-goers during this Atlanta-themed hour-long networking event on the evening of Thursday, Sept. 19.

If hosted on-site at ONA24, light appetizers and drink tickets for 100 guests are included, as well as A/V and space at the Hyatt Regency Atlanta. RSVPs required; all attendees must be badged for ONA24. The option to host a larger event onsite is available at an additional cost.

If the event is held off-site, Sponsor will set the guest list and be responsible for event space and all food and beverages. ONA24 badges will be optional if hosted off-site.

Whether the event is hosted on- or off-site, Sponsor receives branding on the official schedule, digital invitation and all official event promotion.

Additional benefits include:

  • 3 full conference passes.

Leadership Luncheons: $16,000 or Leadership Breakfasts: $13,500 (limited availability remain)A grid of three pictures. In the upper left are three ONA23 attendees talking at a table at a sponsored meal event. In the lower left is an overhead shot of a group of ONA23 attendees having what appears to be a serious conversation while seated at a table at a networking event. On the right is a picture of three Canva staff members standing in front of their ONA23 exhibit space, themed Canva Creative Juices.

Host a group of 50 conference-goers during an hour-long, RSVP-required luncheon or breakfast private networking event on Thursday or Friday of the conference. Room space at the Hyatt Regency Atlanta, A/V and all luncheon or breakfast costs for 50 guests and 5 staffers for 55 total seats are included in this package. Sponsor is responsible for programming and any stand-alone invitations. Sponsor also receives branding on digital invitation to apply to attend the event, and any official promotion of the event. Additional signage or giveaways are at the discretion of the Sponsor.

Limited options are available to host larger luncheons or breakfasts at an additional cost.

Additional benefits include:

  • 4 full conference passes

Specialty Networking Receptions: $15,000 (3 available)

Looking to target audience development experts, product pros or broadcast powerhouses, or another specific group of professionals at ONA24? Address the exact group you are looking for during this hour-long, invitation-only appetizer and ticketed bar networking event for 100 guests on Thursday, Sept. 19 or Friday, Sept. 20. Sponsor also receives branding on targeted digital invitation and all official promotion.

Limited options are available to host larger specialty networking receptions at an additional cost.

Additional benefits include:

  • 4 full conference passes

Good Vibes Networking: $10,000

Infuse your brand with positivity and tranquility by hosting up to 100 attendees for a calming one-hour RSVP-only event, with multiple scheduling options, depending on your plans. ONA will work with you to organize and explore concepts such as chair yoga, sound baths, human dog beds or anything else that leaves attendees with good vibes.

Notes: Sponsor concepts for this event must be approved by ONA and necessary parties (such as, but not limited to, the Hyatt Regency Atlanta). Sponsor is responsible for all necessary costs associated with this chill experience, including any food and beverages.

Additional benefits include:

  • 3 full conference passes

Attendee Perks and Branding Opportunities

ONA24 Coffee Sponsor

Looking to connect with the 2,000 (projected) ONA attendees while satisfying their need for caffeine? Serve as the ONA24 Coffee Sponsor! This year, ONA is offering two options for the exclusive sponsorship to provide coffee to ONA24 attendees in the common networking spaces.

Please note that no further coffee opportunities will be available once an ONA24 coffee sponsor is confirmed, including through the hotel’s F&B.

Option 1: Coffee + Tea Breaks: $5,000 (plus F&B fees)

A destination with guaranteed foot traffic and appreciation! Make your 10’x20’ lounge space in the Terrace Foyer, next to Regency Hall and across from the Centennial Ballrooms, the most popular spot at ONA24 by exclusively providing coffee service during breaks Thursday and Friday.

Sponsor is responsible for all costs related to hotel coffee service, which is $165 per gallon (including taxes and fees), paid directly to the hotel. A minimum of one coffee/tea service (estimated to be 45 gallons) per day is required as part of this sponsorship. Branded signage will direct attendees and push notifications promoting the coffee break and the Sponsor will go to all attendees via the ONA24 app.

Sponsor is responsible for specialty furniture, A/V and/or any additional F&B; ONA will provide a list of vendors. Basic electric access is included with this space.

Additional benefits include:

  • 5 full conference passes

Option 2: Pop-Up Coffee Connection: $20,000

A destination with guaranteed foot traffic and appreciation! From the moment registration opens on Wednesday morning through Friday afternoon, make your 8’x20’ lounge space in the Grand Hall Foyer, immediately across from the Registration Desk, the most popular spot at ONA24 by offering coffee gift cards (purchased by Sponsor) to the Caribou Coffee located in the adjacent Peachtree Center accessible by sky bridge from the hotel.

This package includes an optional second pop-up tabletop location in the Midway Exhibit Hall as another touchpoint with attendees (deadline to confirm tabletop: August 1, 2024).

Branded signage onsite will direct attendees to your location(s), along with email and blog promotion noting you as the exclusive Coffee Connection of ONA24.

Sponsor is responsible for coffee cards, specialty furniture for the lounge space, A/V and/or any additional F&B; ONA will provide a list of vendors. Basic electric access is included with the lounge space, and shared electric access is included with the tabletop space.

Additional benefits include:

  • 5 full conference passes

Hydration + Refuel Lounge: $12,500A grid of two pictures. On top are two people standing in the background of the ONA23 Echobox exhibiting space, with branded cupcakes displayed in the foreground. In the bottom picture are three people standing and smiling in the Newzbreak exhibiting space.

Make sure ONA24 attendees remain hydrated and refreshed and get a chance to relax in this dedicated 10’x20′ lounge space in Regency Hall. This package includes designation on the official ONA24 map, branded signage, and promotion to on-site attendees.

Sponsor is responsible for any costs related to any branded water bottles, giveaways and food and beverage, specialty furniture and/or A/V; ONA will provide a list of options (hotel is responsible for all F&B). Note: Coffee and tea are not available for this package.

Additional benefits include:

  • 3 full conference passes

Snacking Lounge: Sponsored by WordPress VIP

Treat attendees to some nosh and networking between session blocks on Thursday, Sept. 19, and Friday, Sept. 20 in this dedicated 10’x20′ lounge space in Regency Hall. This package includes designation on the official ONA24 map, branded signage, and promotion to on-site attendees.

Sponsor is responsible for any costs related to any food and beverage, giveaways, specialty furniture and/or A/V; ONA will provide a list of options (hotel is responsible for all F&B). Note: Coffee and tea are not available for this package.

Additional benefits include:

  • 3 full conference passes

Joy Sponsor: $12,500A grid of two pictures. In the top picture are people crouched down and petting a puppy at the ONA22 Puppy Party hosted by the Democracy Fund. In the bottom picture is the ONA22 Headshot Lounge sponsored by Muck Rack, with a photography set up on the left and Muck Rack representatives seated at a branded table on the right.

Looking to spotlight your company while also bringing surprise and delight to our attendees? Baskets of Georgia peaches? A special evening tour of the Atlanta Aquarium? A parade of Coca-Cola bears led by André 3000 on the flute? ONA will work with Sponsor to organize and host a concept at or near the Hyatt Regency Atlanta to enhance the attendee experience.

Notes: Sponsor concepts must be approved by ONA and necessary parties (such as, but not limited to, the Hyatt Regency Atlanta). Sponsor is responsible for all necessary costs associated with this joyful experience.

Additional benefits include:

  • 3 full conference passes

Headshot Lounge:  Sponsored by Muck Rack

Attendees will have you to thank for being able to walk away from the show with a new headshot for their professional use as part of this dedicated 10’x20′ lounge space in the Regency Ballroom.

Sponsor is responsible for any costs related to the headshot lounge set up (including lighting and photographer/digital capture), specialty furniture, A/V and/or F&B; ONA will provide a list of vendors. Includes designation on the official ONA24 map, branded signage, and promotion to on-site attendees. Note: There is no additional exhibit space included in this sponsorship.

Additional benefits include:

  • 3 conference passes

Wireless Sponsor: $10,000Two juxtaposed mock-ups of mobile phones. On the left depicts a mobile phone with a Wifi Network pop-up featuring a branded passcode from the ONA23 Wireless Sponsor, News Revenue Hub. On the right is a mock up of the ONA23 app splash screen featuring the ONA23 App Sponsor, Rolli.

Maximum exposure every time 2,000 (projected) conference attendees access the ONA24 private wireless network at the Hyatt Regency Atlanta. ONA will work with Sponsor to select the network username and password.

This sponsorship includes branded dedicated signage, rotating slides in the main ballroom before sessions and an informational pop-up with sponsorship acknowledgment in the ONA24 app. Note: Deadline for UN/PW is Aug. 1, 2024.

Additional benefits include:

  • 3 conference passes

ONA24 App Sponsor: Sponsored by Nota

A billboard in the palm of every ONA24 attendee’s hand! Your logo will be featured on the opening splash page of the ONA24 app and as a static ad in the center of the app’s homepage, linked to the URL of your choice. Before arriving in Atlanta, the 2,000 (projected) attendees will be encouraged to use the app to build their personal conference schedule and for the most up-to-date event information. Note: Deadline for content is Aug. 1, 2024.

Additional benefits include:

  • 3 conference passes

Registration Desk: $20,000

Dedicated branding, signage and hand-outs (provided by Sponsor) in one of the highest-trafficked area of the conference venue for all four days, with exposure to all 2,000 (estimated) attendees. Registration is located on the Exhibit Level of the Hyatt Regency Atlanta.

Note: This package doesn’t include exhibit space on the Exhibit Level; exhibit space will be in the Regency Ballroom.

Additional benefits include:

  • 4 full conference passes.

A grid of three pictures. In the upper left is Rich Jarovlosky smiling, wearing his ONA22 sponsor-branded lanyard and badge. In the upper right is a person smiling while holding up the ONA22 t-shirt. On the bottom is a photograph showing ONA23 attendees in line at the sponsor-branded registration desk.

Attendee Badge + Lanyards : $15,000

Your sponsor logo prominently displayed on badges and lanyards worn by the 2,000 (projected) attendees for all four days of ONA24.

Additional benefits include:

  • 4 full conference passes

Conference T-Shirt: Sponsored by The Vngle Grassroots News Agency

An annual favorite! Sponsor’s color logo + brief text on the back of ONA24 t-shirt offered to all 2,000 (projected) + attendees; ONA24 logo will be displayed on front.

Additional benefits include:

  • 4 full conference passes.

Dedicated Connections and Spaces

ONA24 Scholarship Sponsor: $7,500 per category (multiple opportunities)

ONA, with support from our partners, will offer scholarships to ONA24 in the following categories:

  • Students and New Professionals
  • Diversity and Inclusion
  • Financial Hardship
  • Local News
  • Caregiver Support — This opportunity is designed to support attendees who need assistance with family while attending this event. In addition to a complimentary registration pass, this scholarship includes a stipend for each awardee.

Scholarship recipients will receive a complimentary pass to attend ONA24 and a one-year ONA membership.

Sponsor branding would be included on the primary scholarship information page and the specific pages for the scholarship(s) the sponsor directly supports, in addition to scholarship promotion. Access to reach out to applicants is included in this package. Partners can also select to sponsor more scholarships and/or combine scholarship support with another package, with benefits adjusted accordingly.

Additional benefits include:

  • 2 conference passes per category
  • 1 tabletop exhibiting space in Regency Hall

A grid of three pictures. In the upper left are three people sitting at two laptops; the person on the left and in the middle are talking while looking at the laptop on the left. In the upper right, a person is helping someone put on a VR headset; two other are wearing VR headsets in the background, while a fifth person watches. In the bottom photograph, a group of ONA attendees are sitting at a table; one person is speaking and everyone else is looking at him.

Focus Group: $8,500 (2 available)

A dedicated time and space to connect with ONA24 attendees and get valuable feedback about the products or services you are developing. Host up to 25 for a focus group in a private room at the Hyatt Regency Atlanta for up to one hour on Wednesday, Thursday or Friday of the conference.

Sponsor must agree to describe and host the event as a focus group, and the focus group can be included on the official ONA24 schedule. Sponsor is responsible for programming and any stand-alone invitations. Sponsor receives branding on digital invitation to RSVP to attend the event. Additional signage, giveaways or F&B are at the discretion of the Sponsor. Note: ONA cannot share attendee email addresses as part of attendee outreach.

Additional benefits include:

  • 2 conference passes
  • 1 tabletop exhibiting space in Regency Hall

Private Salon Sponsorship: Sponsored by TEGNAA grid of two pictures. The top picture is of a small crowd in the ONA23 Knight Lounge. The bottom picture is of people sitting in different spots in the News Revenue Hub's ONA23 Coworking Space.

Gather colleagues, and host training and events in your private salon with space for 100+ people (standing reception and theater style). Space is located on the Atlanta Conference Level of the Hyatt Regency Atlanta and has the added benefit of a furnished seating area just outside of the room that the Sponsor is welcome to brand and use for all four days.

Sponsor is responsible for any A/V needs, specialty furniture or F&B. Basic electrical is available in the space. ONA will provide contacts for these services as needed.

Additional benefits include:

  • 4 full conference passes

Exhibiting + Recruiting Spaces in the ONA24 Midway Exhibit Hall

ONA24 will offer both 10’x10′ exhibits and stand-alone tabletop spaces for face-to-face conversations with media leaders, opening Wednesday from 5:00 – 6:30 p.m. for the Welcome Event and running through the end of programming on Friday of ONA24 in Atlanta – the peak traffic days of the in-person event. The Midway Exhibit Hall will be located in Regency Ballroom in the Hyatt Regency Atlanta on the Ballroom level.

Additional details:

10’x10’ Space: $6,000

  • Includes one 6’x2’ table, two chairs, wastebasket, ID sign and shared use of a 10 amp electric drop and power strip.
  • Pipe and drape included

Tabletop Space: $4,500

  • Includes one 6’x2’ table, two chairs, wastebasket and shared use of a 10 amp electric drop and power strip. No stand-alone backdrops or banners exceeding 5 feet in width, no pipe-and-drape.

A grid of six pictures. In the upper left is a picture of an ONA22 attendee checking out the Big Board of career opportunities. In the middle left and bottom left pictures are examples of Recruiter tabletop spaces at ON22. In the upper right is a picture of a Tubular staff member talking to an ONA23 attendee in their exhibiting space. In the middle right are three people standing and smiling in front of Microsoft's exhibiting space. In the bottom right picture is someone seated at the AP's recruiter exhibiting table at ONA23.

Both options include:

  • 2 conference passes.
  • All exhibiting spaces will be searchable on an interactive map available in the ONA24 app. Additional signage, within space restrictions, or giveaways are at the discretion of the Sponsor.
  • Sponsor is responsible for any A/V and/or food or beverages in their space, as approved by the hotel. All food and beverage must first be discussed with ONA.
  • Opportunity to pitch for Midway programming (details to come)

Additional Benefits for Official ONA24 Recruiters"For as many conferences as we recruit from, I have to tell you, your info is VERY well organized. Thank you!!" - Official ONA23 Recruiter

The ONA annual conference brings together incredible, diverse candidates spanning experience levels for jobs, fellowship and academic programs.

ONA will provide the following additional benefits and opportunities for official ONA24 recruiters:

  • Resume drop open to all opportunity-seekers (see example) in the ONA community that feeds into a closed database accessible only to official ONA24 recruiters.
  • Page on the ONA24 website highlighting career opportunities at the conference, with a list of recruiters by category (jobs, academic programs and fellowships) that links each group to their virtual booth page on the ONA24 event platform (on desktop and in the app), which includes the exact location of your booth or tabletop at the Hyatt Regency.
  • Interactive Virtual Big Board to promote career opportunities (see example) at no additional cost.
  • Discounted opportunity to promote career opportunities on the in-person Big Board ($175 each if submitted by Sept. 12, 2024).

Recruiter-Only Package: $1,750

For recruiters interested in promoting opportunities through ONA24 but cannot attend in person, this package includes:

  • Access to the Resume Drop database.
  • Inclusion in the list of official recruiters (linking instead to the URL of your choice)
  • No cost listings on the Virtual Big Board and discounted opportunity to promote on the in-person Big Board.

Start-Up Alley — deadline to apply was May 16, 2024

Your start-up exists because you wanted to disrupt the ecosystem. That’s why ONA is interested in introducing you to our global community of digital innovators. We seek innovative tools to help elevate journalism and the news industry. We want people confident in what they have created and excited to demonstrate it in interactive ways.

This sponsorship is designed to support new or emerging companies and tools. ONA defines start-ups as ventures that have not been operating for more than 24 months and offers those groups a deeply discounted rate to support participation at our annual conference. Start-ups are allowed to participate in the ONA Start-Up Alley a maximum of two times. Application (deadline May 16) and conversation are required.

Accepted groups will receive one full conference pass. The Start-Up Alley will be promoted as an official part of ONA24. Physical signage will be onsite highlighting the Start-Up Alley, as well as a tabletop area in the Midway for the groups to use as a shared networking space starting the evening of Wednesday, Sept. 18 through Friday, Sept. 20. (This tabletop area will be labeled on the interactive map in the ONA24 app.) Additionally, there will be a dedicated session block on the official ONA24 agenda promoting the Start-Up Alley, encouraging attendees to visit that tabletop area to learn about each of the groups.

Additional Promotional Opportunities

The following opportunities are available with or without an ONA24 sponsor package. There are no additional benefits associated with the options below.

  • ONA24 On-site Job Board Listings — $200/each (printed and displayed near ONA24 Registration for 4 days)
  • ONA24 Newsletter — $800 per ad/issue (1 ad per issue; limited issues available). This is sent to a list of ~15,000 opt-in subscribers.
  • ONA24 Conference Daily — $1,250 per ad/issue (2 ads per issue available). This is sent to all registered attendees.
  • ONA24 Sponsored blog post – $900/each.  Sponsors are responsible for writing their own blog post, which should offer high value to the ONA audience and be up to 500 words.
  • ONA24 Premium Online Ad Space – $1,000 for entire month of September in various spaces on the official website

Looking for opportunities not included in this prospectus? Email Hanaa Rifaey at hanaa@journalists.org to discuss.