Reaching Younger, More Diverse Audiences As A Legacy News Org

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This workshop for legacy outlets large and small will cover reaching Gen Z and people of color, showing how hiring, story optimization, brand voice, and social strategy can help attract future subscribers and revenue drivers.

This session is designed for:


  • News leaders from legacy or developing publishers seeking functional tips and skills on how to develop relationships with younger and non-white readers.
  • Journalists and media professionals seeking ways to connect with more audiences.
  • Anyone interested in learning about this.


Ed Medeles
Audience Engagement Editor, The Associated Press

Sorayah Zahir
Visuals Producer, The Wall Street Journal

Mallorie Sullivan
Senior Audience Development Editor, Strategy, USA TODAY

Narda Perez
Senior Audience Engagement Editor, Slate
@nardalperezVisit Website