Reaching Younger, More Diverse Audiences As A Legacy News Org

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This workshop for legacy outlets large and small will cover reaching Gen Z and people of color, showing how hiring, story optimization, brand voice, and social strategy can help attract future subscribers and revenue drivers.

This session is designed for:

 

  • News leaders from legacy or developing publishers seeking functional tips and skills on how to develop relationships with younger and non-white readers.
  • Journalists and media professionals seeking ways to connect with more audiences.
  • Anyone interested in learning about this.

Speakers

Ed Medeles
Audience Engagement Editor, The Associated Press
@edmedeles

Sorayah Zahir
Visuals Producer, The Wall Street Journal
@ssorayah

Mallorie Sullivan
Senior Audience Development Editor, Strategy, USA TODAY
@malloriesullivn

Narda Perez
Senior Audience Engagement Editor, Slate
@nardalperezVisit Website