When They Zig, You Zag: Disrupting The Framework For More Inclusive, Empowered Reporting

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Inclusive and empowered reporting requires laying aside harmful narratives of objectivity and neutrality and instead seeking underreported angles and justice-informed reporting – zagging while others zig. In this session, we offer best practices on disrupting toxic narratives perpetuated by the mainstream media, modeling a new approach for journalism that amplifies the people and communities often left out of news coverage.

This session is designed for:

  • Journalists who want to learn more about solutions-based reporting and how to mindfully and thoughtfully cover stories from underreported communities
  • Editors and newsroom leaders who want to learn how to implement editorial initiatives that seek to uplift those affected by traditionally harmful narratives perpetuated by mainstream media
  • Anyone interested in learning how to use storytelling to get at the heart of injustice, activate readers around solutions, and change the current landscape of the journalism industry


Rikki Li
Developmental Editor, Prism Reports
@writtenbyrikkiVisit Website

Lara Witt
Editorial Director, Prism Reports
Visit Website