Learn How To Use Google Analytics 4

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Now that you've switched over to GA4, we'll walk you through how to use it: covering what's new, what metrics will be different compared to Universal Analytics, and demo common questions (like how to find traffic for a story and top referrers). This session will be aimed for beginners, focusing on building your foundational knowledge of how Google Analytics works and different ways you can use analytics to inform editorial decision-making.


Sophie Ho
Senior Newsroom Growth Expert, News Revenue Hub
@sophanhoVisit Website

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