Tony Elkins

Tony Elkins is a faculty member at The Poynter Institute. His portfolio includes the Leadership Academy for Diversity in Media. Prior to joining Poynter Elkins was a Product Director for Gannett as well as the Senior Director of Innovation where he led designers, developers and product managers working on new storytelling formats, long-range strategy and building new systems and workflows. His team was awarded multiple rounds of funding from the Google News Initiative Innovation Challenge to explore new technology and build new tools focused on underrepresented audiences, diversity and accessibility. Before founding his innovation team, Elkins was a managing editor at the Sarasota Herald-Tribune where he focused on project management for the paper’s Pulitzer-winning investigative team and other long-form storytelling projects. He is also a co-founder of the News Product Alliance, a non-profit organization dedicated to building a community of support and practice for news product practitioners.