Rachel Richardson

Rachel is a consultant and creator. She helps platforms, publishers and brands with their editorial and social strategy, content curation, programming and audience development. Each week she writes about trends, culture and Gen Z for the 🔥highly flammable🔥 newsletter.

Rachel helped to build Snapchat’s Discover content platform when she was Head of Editorial for the comapny. In 2020, 90% of the U.S. Gen Z population watched content curated by her team.

Before moving into tech she edited magazines and digital news brands.

Website: http://www.highlyflammable.substack.com