Ready, Set, Goal! Turn Your Audience and Revenue Ambitions Into Reality Through Smart Goal Setting and Project Planning (Midway Programming)

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In this goal-setting session, we will break down how to achieve clarity with goals that are aspirational, achievable, and measurable, to drive focus and motivation in the newsroom. You’ll walk away with a clear sense of how to lead discovery and goal-setting, build a plan, and take action on growing audience, loyalty, and revenue.

This session is part of ONA23's curated Midway Programming.

This session is designed for:

  • Publishers and newsroom leaders building new business lines or strengthening business practices
  • Engagement editors that want to drive a shared vision with their leaders and team
  • Development directors and project managers that are working in cross-functional roles for audience and/or revenue


Mary Walter-Brown
Founder and CEO, News Revenue Hub

Abbey Gingras
Director of Consulting, News Revenue Hub

Graham Watson-Ringo
Senior Director of Client Success, News Revenue Hub