Maximizing Your Conversion Rate: Tips from LA Times, NPR and Reuters (Midway Programming)

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Hear how the LA Times, NPR and Reuters are successfully converting readers into subscribers, newsletter signups, donations, registrations and more. In this moderated panel discussion, legacy publishers will share strategies for success, KPIs they track, and the role conversions will play in the future of digital media. You’ll leave this session with ideas for increasing newsletter signups, subscriptions, registrations, app download and more. Come with questions!

This session is part of ONA23's curated Midway Programming.

This session is designed for:

  • Reporters, editors, editorial leadership, and audience development teams looking to apply what they learn to their own newsrooms to grow their audience and revenue streams.


Claire Rogers
Manager, Digital Analytics, NPR

Samantha Melbourneweaver
Assistant Managing Editor for Audience, LA Times

Elaine Piniat
Manager, Newsletter Audience and Revenue Strategy at Reuters, Reuters


Brad Streicher
Senior Customer Success Manager, Chartbeat