Countering News Avoidance: Drawing Audiences Back To Our Journalism

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Drawing from a Reuters Digital News Report showing a world-wide “tune out” of the news, this session will provide actionable product, content and strategies for meeting audience needs.

Speakers

Kirsten Eddy
Research Associate, Reuters Institute for the Study of Journalism
@kirstenaeddy

Rubina Madan Fillion
Director of Strategy, Opinion, The New York Times
@rubinafillion

Allison Dikanovic
Service journalism and assistant enterprise editor, The Kansas City Star