Audience engagement and product specialists, we see you! We know that no matter your medium, you are finding ways to connect with readers, viewers and listeners where they are most comfortable. You’re experimenting with newsletters, limited run engagement products, AI integrations, social content and so much more.
ONA24 is your opportunity to connect with peers, share and learn from one another’s work — successes and failures! — as well as hear from tech and journalism support group experts.
Below is a sampling of just some of the programming that’s right up your alley. Keep in mind that there are also scheduled topical meet-ups on Thursday and Friday of the conference, which include gatherings focused on news product, newsletters, audience engagement and more.
Audience Insights
ONA Traffic Summit — Join a conversation about the changing nature of referral traffic, other new platforms to explore, and what your newsrooms are doing to adapt.
How to Communicate Audience Insights to the Newsroom — Learn how to better communicate to the newsroom which stories are and are not resonating with audiences, with the goal of improving reporters’ pitches, editors’ commissions and overall newsroom strategy.
Redefining News In the Age of Social Media — Hear the latest research from the Pew-Knight Initiative team about how Americans get news across different platforms, then meet pioneering individuals who have harnessed the power of their vast social media audiences to create and distribute information that may be redefining news in the twenty-first century.
Special thanks to our ONA24 sponsors.
Hands-On Training
Master Multi-Platform Strategies and Elevate Your Newsroom’s Impact with Canva* — Hands-on training workshop designed for newsroom staff seeking to streamline creating visual assets for social media, videos, newsletters, or even articles and data-visualizations.
Using Parse.ly: New Features and Top Workflows* — A hands-on session focused on top workflows and new features released by Parse.ly in the past year. Learn how to use data to grow your audience and retain them as loyal readers.
It’s Never Not Election Season: Developing a Strategy for During and In-Between Local Elections — This collaborative workshop will see participants work together to build out the templates, frameworks and prototypes they’ll need to break the enormity of elections into smaller parts, making election products feel more achievable for smaller newsrooms and helping to meet audience needs before, during and after elections.
Optimize Your Elections Content Strategy for YouTube — Learn how to leverage a multi-format strategy to optimize your elections coverage on YouTube. This session is designed to help you understand how Video on Demand, Shorts, and Livestream can work together to help you optimize your content strategy.
Newsletter Workshop: Case Studies and Actionable Steps for Success* — An interactive workshop designed for media professionals looking to refine their strategies and drive results. Whether you’re just starting or aiming to scale up your existing newsletter operation, this session offers practical insights and real-world examples to guide your approach and help you achieve greater reach and engagement.
Newsroom Strategy
Doubling Down On Community: How to Build a Loyal and Known Audience — As leading brands intensify their focus on community and user-generated content (UGC) takes center stage, this session will equip you with the tools and strategies needed to thrive.
Engage & Earn: How to Launch Your Audience and Revenue Building Events — Learn to plan engaging, impactful and profitable in-person community events with this workshop from leaders of pioneering Black-owned news organizations
The Key to Context: How Listening to Online Communities Can Transform Your Approach to Audience Engagement — This high-level conversation show how to effectively engage with interest-based communities, leverage social listening tools, and provide the tools necessary to develop and execute community-centered audience engagement strategies.
What Do We Make, Again? Helpful Product Strategies For Busy Newsrooms — This interactive workshop will help attendees learn practical ways to bring more product strategy to busy newsrooms and build products that center the audience and foster business sustainability.
Pivot to Thoughtfulness: Taking a Measured Approach to Launching New Tools in Your Newsroom — Learn how to thoughtfully introduce and adapt journalists to new tools, skills, initiatives and reporting approaches, and walk away with practical tips, a playbook of digital resources and everything else you need to lead newsrooms of all sizes and types in successful, sustainable rollouts.
Strategies, Tools and Templates for When Disasters Hit — Sharing strategies and practical tips for building resilient newsrooms and meeting essential information needs, this session will detail how small and local newsrooms can reach underserved audiences and build trust with bilingual toolkits, virtual “go bags,” climate-crisis-informed coverage, ham radio training and other cost-effective news strategies.
*Session requires or recommends advance sign-up.
